5 conseils pour créer du contenu unique dans la rédaction commerciale

Business writing refers to all kinds of written communication that happens in a business. For example, an email to your boss or colleagues, a proposal for your team lead, or a report are all considered business writing.

Typically, business writing is not unique. Some certain formats and templates are used for each type of communication.

Naturally, that results in less than unique writing. But why is unique writing a beneficial thing for business writing?

The answer is that it changes things in a good way and can elicit a better response from the recipient. After all, anyone would get bored of reading the same kind of template-written stuff.

How to Create Unique Content in Business Writing

If you want to create unique content for your business writing, follow these tips.  

1. Research the Subject Matter

One of the most important steps you can take is to thoroughly research your topic before sitting down to write. Taking the time to learn as much as possible about the subject will allow you to approach it from a fresh perspective.

When you research, look beyond the obvious sources. Dig a little deeper to find interesting facts, case studies, or angles that others may have overlooked. See if you can uncover new insights or make unexpected connections. The more unique information you have at your disposal, the more original your writing is likely to be.

Don’t just rehash generic industry data either. Seek out qualitative sources like customer testimonials or employee interviews that can add color and personality. Human perspectives are what really engage readers.

2. Use Case Studies and Survey Data 

Using case studies and survey data in your business writing (where applicable) can set your write-up apart from others. This is just like how data and opinions of experts improve the uniqueness of your write-up.

Solid data cannot be denied. Case studies and surveys are great methods of getting irrefutable data. They can be used to check the feasibility of a venture.

Let’s say you want to propose a new business model. Then you should include some case studies that prove such a business model has been successful and can work for your proposed method too.

Business documents that provide tangible data are valuable and unique because they enable the executives to safely branch into new paths and make more profits. So, including survey data and case studies is a great way to make your business write-ups unique and effective.

3. Use Unique Keywords and Expressions

Business write-ups suffer from a problem which is the overuse of industry buzzwords. Inexperienced writers feel as if including such buzzwords is a great idea because it makes their write-up more authentic.

However, using the same keywords and expressions over and over makes for bad reading and that can tick off your boss or the recipient. To ensure that the intended reader does not get irked by the write-up, you can replace the most common buzzwords (keywords) with their synonyms.

If you are unsure of the right synonyms, then you can use an online tool for help. One example is the PrepostSEO article rewriter (read this list). An article rewriter can change the write-up and replace many keywords and expressions with their appropriate synonyms. 

Using different keywords than the usual will make your content look more unique. It could also catch the eye of the recipient and make them more amiable to your message.

4. Personalize Your Writing for the Recipient

Uniqueness can also be improved by tailoring your content for the specific recipient. Let’s assume you know the particular person who is going to read your business write-up.

Then you should take a moment to think about what their personality is like.

• Are they a no-nonsense type?
• Are they more laid back and casual?
• Perhaps they appreciate straightforwardness, or do they like some tact?

You should think about these things and then write your document. When you personalize the document for the recipient, it will automatically become unique. Even the same document will look different if it is addressed to two different people because of their unique preferences. 

5. Try and Use Different Formats

Many businesses rely on templates for consistency across documents. While this ensures a familiar style, it can also make materials feel repetitive.

Changing the core template could disrupt established workflows. However, there may be room for some creative tweaks within reason.

You could maybe make some of the headings more pronounced or add new headings in the body text. The use of italics, bold, and underlining to emphasize specific parts of the text will also make the write-up look different.

You can also experiment with lists where appropriate to make the business document more scannable and digestible for busy readers. Bullet points also work well with reports as they aid in providing facts clearly and distinctly.

Conclusion 

So, those are some ways in which you can make your business write-ups look and feel unique. Apply these tips where applicable and you’ll notice the difference.

Most of all, have fun with the process of finding your unique writing style. This approach will translate to stronger results.