Websites form up the Internet as we know it today. If you’ve already established yourself offline, you may be wondering why your business needs a website.
The truth is that having a business website is essential in this day and age. And if you’re just starting out, it’s best to start building an online presence right from the word go.
This article has all the reasons why your business can go to the next level if you create a website for it. It doesn’t matter what industry you’re in. Read on to find out more!
10 Benefits of a Website for a Small Business
Ready to discover the importance of a business website? Here it comes:
1. A website is a perfect way to showcase your products and services
One of the top reasons to build a business site is that it allows you to showcase your offers. Whether you’re offering a physical product like clothing, a digital product like an e-course, or an online service such as freelancing, your website can provide a quick view of everything you’re selling.
And so, you need to have the right titles and descriptions of each product or service you sell on your website. Using images and videos makes everything look even better and Internet users will feel as though they’ve entered an actual shop.
2. A website provides information about your company
Every company has a story. This story is what you need to connect with your potential customers or clients.
Among the best way to tell it is through your business website. You just need to publish it once and people can read it over and over again. This approach is unlike newspapers and magazines where you may have to republish the information every now and then to keep it fresh in people’s minds.
Other company details you can include on your website are store locations, opening and closing hours, emerging job opportunities, and more.
3. A website can help you reach new customers and grow your business
A physical store or office limits you to customers and clients within the area. You won’t access potential buyers in other locations unless you set up a storefront there too.
With a website, you’re not limited by geographical boundaries. You can sell your products and services to people from all over the world. All they need is an Internet connection and they’ll be able to access your site and make purchases.
This is a great way to expand your business and reach new markets that you wouldn’t have been able to tap into before. It means that your customer base will grow and you’ll be able to make more sales as a result.
4. A website makes it easy for customers to contact you
Good customer service, as we know, goes a long way toward retaining customers and getting more value from them. People will always need to contact your business with all sorts of inquiries. It could be to get more details about what you’re selling, check up on delivery, or make complaints, among other things.
You need to make the experience as good as possible for them. With a website, you can provide your business contact information such as a support email and phone number. You can even set up live chat and interact directly with people on your site.
5. A website allows customers to purchase products and services online 24/7
If you’re tired of only getting sales when your shop or office is open, then you need a website for your business. Websites are always available throughout the day and night unless there are maintenance issues.
People from all time zones around the globe can access your site and purchase your product or service offerings. There are many tools to automate sales on your website. All you need to do is monitor your customer purchases and other details when you’re up and work on bettering your business.
6. A website gives you a professional image and builds trust with potential customers
A website can help you build credibility for your business. Many people will Google a brand for more information when they want to make a purchase. Your website is a way of you gaining their trust.
When people see that you have a professional website, they’ll be more likely to trust your products or services. They’ll know that you’re a legitimate business and not some fly-by-night company.
Credibility is essential in any industry but especially if you’re selling products or services online. If you want to build trust with your target market, then you need to have a website for your business.
7. A website allows you to display reviews from past buyers
When you have a website, you can showcase reviews and testimonials from past buyers. This is social proof that your products or services are effective and worth purchasing.
People are more likely to buy from you when they see that others have had positive experiences with your business in the past. It helps to build even more trust and credibility, which are essential for any business.
8. A website helps you stay competitive in your industry
In today’s business world, having a website is not an option but a necessity. If you don’t have one, then you’re already at a disadvantage compared to your competitors.
If you search for other businesses in your industry on Google, you’ll find that the majority of them have a website. This means that any customers that do the same search will learn more about the company in question and make a purchase if convinced.
What if someone searches for your business and doesn’t find a website? What will stop them from not buying from your competitors who have high-quality websites?
9. A website can help improve your search engine ranking
Search engine optimization is the process of improving your website’s ranking on search engines like Google and Bing. The higher your ranking, the more visible your site will be to potential customers for your business.
And one of the key factors that determine your ranking is the content on your website. By regularly publishing high-quality content, you’ll be able to improve your ranking, get more traffic to your site, and boost sales.
10. A website is a cost-effective marketing tool
Compared to other marketing channels such as TV, radio, and print, a website is relatively cheaper. You don’t have to spend thousands of dollars on airtime or advertising space. All you need is a domain name and hosting plan, which you can get for less than $100 per year.
You can also save on other marketing costs such as hiring a PR firm or buying advertising space. With a website, you can do all the marketing yourself or hire someone to do it for you at a fraction of the cost.
Getting Started with a Business Website
Getting your business website up and running isn’t supposed to be a complicated task. It’s possible to set up a proper website in a matter of days.
Here are the steps to start:
Register a domain name
You need a domain name for your business. This will act as the website address that people type in their browsers to find your business online.
There are various affordable domain registrars online such as:
Remember, it’s best to go with a (dot)com extension for your site. It’s what many people are familiar with. But this extension is also widely-used, meaning you may have to use variations in your site address or purchase a premium domain name that someone else registered.
Choose a web hosting provider
You need a place to host your site and make it live. Many domain registrars also offer website hosting and vice versa.
Some top hosting providers online are:
You can choose one depending on your business budget. Many come with different plans depending on the size of your business too.
Build your site
This is the part that dreads most beginners. But it’s never been easier to build a website like it is nowadays. Website building can include things like installing WordPress or another content management system, picking a theme and designing your website, and adding essential pages such as an About page, Contact page, etc.
You have various options to build a site:
- Do it yourself if you understand website development.
- Use a drag-and-drop website builder like Elementor.
- Buy website templates online and insert them into your site.
- Hire someone and get the job done.
If you’re tech-savvy in some way, you’ll find it fun to design your own site and bring it to life. In case you just need a site as soon as possible without your hand in it, you can hire a freelancer for the job.
Publish high-quality content on a regular basis
You need to add some posts for your site that people can read. It can be tutorials regarding your products and services or just general stuff in your industry.
Blogging helps your site rank better on search engines when people are looking up things. It’s a way to get in from of more eyes and benefit from the website traffic you get.
Promote your website through social media and other channels
You won’t get anywhere without promoting your business website, especially when starting out. People need to know about it online.
Share some posts from your site on your social media pages. Partner with other people to mention your business on their social pages or websites. You can even pay for advertisements if you have the budget for it.
Conclusion: A Website Is a Great Asset for Your Business
A website is a great asset for any business. It’s an essential part of your marketing and sales strategy. It helps you build credibility, improve your search engine ranking, reach a global audience, and save on marketing costs.
If you don’t have a website for your business, then you’re at a disadvantage compared to your competitors. So what are you waiting for? Get started on building your site today!