Semrush is a powerful all-in-one SEO platform that has become synonymous with optimizing websites and driving organic growth. As with any useful marketing tool, understanding Semrush pricing can be a critical decision for businesses and marketers.
If you’re just starting out, you may be more wary of your business budget and want to know whether getting a specific Semrush package is worth it. SEO tools can get quite costly and no one wants to blow their money on products that don’t meet their standards.
And so, the question that often arises is, “Which Semrush plan is right for me?”
To answer this question comprehensively and help you navigate the pricing structure of Semrush, I’ve prepared this in-depth guide.
We’ll delve into Semrush’s pricing tiers, the features they offer, and insights into choosing the plan that aligns best with your digital strategy and budget. You’ll also discover the comparison between Semrush’s free and paid versions.
So, whether you’re a solo blogger, an e-commerce entrepreneur, or part of a larger marketing agency, read on to find out more about details for informed decision-making.
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What Is Semrush?
Before we go to the pricing options, let’s help you know what Semrush is and what it can do.
Semrush is a well-established and comprehensive online marketing tool used for search engine optimization, competitive analysis, and digital marketing research. It provides a wide range of features and data-driven insights that can help you improve your online visibility, optimize your sites, and create more effective digital marketing strategies.
Semrush was founded in 2008. It started as a small team of SEO professionals and has since developed into a popular platform used by brands across the globe.
Benefits of Using Semrush
Semrush can help you automate the following processes in SEO and online marketing:
- In-depth keyword research: Semrush allows you to discover valuable keywords with their search volume and difficulty scores.
- Comprehensive competitor analysis: You can analyze your competitors’ online strategies, including their keywords, backlinks, and advertising campaigns, to gain a competitive edge.
- Full site audit: Semrush can perform in-depth website audits to identify technical issues and on-page SEO problems along with recommendations for solving them.
- Quick backlink analysis: The tool is great for checking your website’s backlink profile, identifying toxic backlinks, and finding opportunities for building high-quality links.
- Detailed advertising research: If you’re a marketer, Semrush can track your competitors’ paid advertising campaigns and help you discover profitable keywords for your own ad campaigns.
- Accurate position tracking: It allows you to track your website’s keyword rankings on search engine results pages (SERPs) and discover the changes that occur over time.
- Thorough social media analysis: Semrush can help you automate social media posting and get reports on your social media performance.
What Features Does Semrush Offer?
There are various features that you can access on Semrush for free. Note that you’ll be limited in terms of access (you won’t get all the provided data) and how many reports you get per day.
If you need full access to all the features and tools within Semrush and an increase in the number of daily requests, you’ll require a subscription.
I’ll quickly go through some of the top features that the free plan has:
Keyword Research Tools
Semrush offers several keyword tools, including Keyword Overview and Keyword Magic Tool.
1. Keyword Overview
This is the first keyword tool that provides an overview of the data regarding a specific keyword. Using it, you can see the volume (by country and globally), intent (informational, navigational, commercial, or transactional), and cost per click (for ads on that keyword).
2. Keyword Magic Tool
Semrush’s Keyword Magic Tool works like magic. It is a tool you’ll use to discover more keywords out of a random (seed) keyword.
For example, entering a random one-word keyword like “youtube” will provide results such as “youtube to mp3” and “youtube music.”
You can set the tool to show you a broad match, phrase match, or exact match. When you click on any keyword on the list, it redirects you to the Keyword Overview tool where you get more data about that specific keyword.
Competitor Analysis Tools
Semrush also offers a variety of tools for competition analysis.
3. Keyword Gap
This is a keyword tool that also functions as a competitive research tool. I say this because it involves comparing your site with that of competitors to discover new keywords.
Keyword Gap will show you what other sites in your niche rank for which you can target yourself. You can access their top keywords, position changes, and pages.
4. Backlink Gap
Backlink Gap is a Semrush link-building tool that also serves as a tool for competition research. With Backlink Gap, you can find out which sites link to your competitors that can link to you too.
You can sort by the best and strongest backlinks or the unique ones that aren’t linking to your site.
Semrush Pricing: Overview
Semrush offers a free version and 3 paid plans to its users. Each of these plans comes with a selection of features.
Check the overview of Semrush’s monthly pricing below:
You save up to 17 percent of your money when you pay yearly. Here are the Semrush annual pricing options:
Semrush Pricing: Each Plan’s Features
Let’s now explore each of Semrush’s pricing plans individually.
Pro is the first and most affordable Semrush plan. It features a variety of SEO, PPC, and marketing research tools, as described below:
With Semrush Pro, you can manage up to 5 different projects using the tool. A project typically represents a website or a specific digital marketing campaign.
This feature is especially valuable for individuals or small businesses that want to track and optimize multiple online properties or a few client websites from a single dashboard.
500 Keywords to Track
Tracking keywords is how you can know your website’s search engine performance. Semrush Pro allows you to track up to 500 keywords.
You can choose the most relevant keywords for your niche or industry and keep a close eye on how your website ranks for those keywords over time. This feature helps you identify which keywords are driving the most traffic and which ones need optimization to rank better.
3,000 Reports a Day and 10,000 Results per Report
Another thing about Semrush Pro is that you get access to detailed reports with a wealth of information about your site’s SEO and digital marketing performance. You can view up to 3,000 reports a day and 10,000 results (or data rows) per report.
This allows you to analyze a substantial amount of data related to your website’s organic and paid search rankings, backlinks, competitor analysis, and more.
Comprehensive Competitor Analysis
You’ll most likely need the powerful competitor analysis tools that Semrush offers to monitor and benchmark your website against competitors in your niche or industry. Analyzing competitors allows you to identify their top-performing keywords, backlink sources, and advertising strategies.
Site Audit and On-Page SEO Recommendations
Semrush Pro includes a site audit feature that examines your website for technical and on-page SEO problems. The best part is that you’ll also see actionable recommendations to fix the issues and improve your site’s overall health.
Who is Pro best for? Semrush Pro suits individual users who are just starting out with SEO. It’s great for new bloggers, digital marketers, freelance writers, or even smaller teams of 2 up to 5 members.
The second plan of Semrush, which most people go for because of its additional features, is Guru. In other words, it has all of Pro’s features plus more.
Let’s see what Guru offers:
Semrush Guru enables you to manage up to 15 unique projects. This expanded project capacity, as compared to Pro, is especially beneficial for digital agencies or businesses with multiple websites, clients, or marketing campaigns to monitor and optimize.
1,500 Keywords to Track
With Semrush Guru, you can track up to 1,500 keywords at a time. This increased keyword tracking capacity helps you to closely monitor a more extensive range of keywords relevant to your business or clients’ websites.
5,000 Reports a Day and 30,000 Results per Report
The Guru plan provides you with access to even more extensive reports. You can examine up to 5,000 reports a day and 30,000 rows of data results.
This deep dive into data helps you discover more details about your site performance and that of competitors.
Content Marketing Toolkit
Now, onto one of the standout features of Semrush Guru: Content Marketing Toolkit. This toolkit is useful for creating and improving your content plan and finding content gaps (what your competitors have covered and you haven’t).
You can perform topic research, discover content ideas, analyze the top-performing content in your niche, and track the performance of your content across social media platforms.
Another feature of Semrush Guru that you can’t find on the free or Pro plan is historical data. It allows you to view trends and changes in your website’s performance months or years back up to the most recent time.
Historical data is invaluable for assessing the results of past strategies, whether good or bad. You can then make better decisions at the current time to get similar or better results in the near future.
Multi-Location and Device Tracking
With this plan, you can track keyword rankings across multiple locations and devices. This feature is particularly useful if your business targets specific geographic areas or you want to understand how your rankings vary on desktop and mobile devices.
Who is Guru Best for? Given it allows you for more projects and additional keyword tracking, Guru suits marketing teams, agencies, and medium businesses with an established online footprint. If you’re a more advanced digital marketer or SEO professional who finds something like historical data is useful, you’re free to get Guru too.
This is the top-tier subscription plan offered by Semrush. It offers all of Pro and Guru features and much more:
The Business Plan allows you to manage up to 40 projects. This increased limit when compared to the other plans is ideal for digital agencies or large enterprises with a multitude of websites, clients, or marketing campaigns to manage, track, and report on.
5,000 Keywords to Track
With Semrush Business, you can track up to 5,000 keywords. In other words, you’re able to see all the important keywords and the least important ones that bring little to no traffic each day.
10,000 Reports a Day and 50,000 Results per Report
Semrush’s Business Plan offers access to in-depth reports with the ability to request 10,000 reports daily and view up to 50,000 results per report. If you’re a sucker for as much data as you can get your hands on, this extended report is what you need as it will leave nothing out.
You can seamlessly integrate Semrush with other tools and custom solutions using the API. Enterprises that require a high degree of automation and customization in their digital marketing workflows might find this feature extremely valuable.
Free Migration from Other Tools
On the Business plan, Semrush will offer free migration assistance if you’re transitioning from another SEO or digital marketing tool. This convenient service ensures a smooth transition and minimizes disruption to your operations since Semrush experts will handle everything for you.
Who is Business best for? The Business plan suites larger organizations and enterprises.
Semrush Free vs Paid
The difference between Semrush’s free and paid plans is that the free plan has a limited number of daily requests and access to Semrush’s tools.
For instance, you only get 10 requests per day for all available reports on the free plan. As for the lowest-paid plan, Pro, you can access up to 3,000 reports a day.
Also, the free plan offers limited access to Semrush’s tools like Keyword Overview. You’ll find that you can’t see all the data that Semrush provides.
If you get a paid plan, you can get your hands on every data from all the tools available within that plan.
Semrush Pricing and Features Comparison Table
In this comparison table, I summarize everything about Semrush pricing plans:
|Someone using Semrush’s basic features once in a while
|Beginners and smaller teams
|Advanced SEOs, agencies, and medium-sized businesses
|Larger organizations and enterprises
|Keyword, Domain, Backlinks, and Competitor Analytics
|Keywords to Track
|Reports a Day
|Results per Report
|Content Marketing Toolkit
Check out these additional resources on Semrush:
- Semrush Free Trial
- Semrush vs Surfer SEO
- Semrush and Other Top SEO Automation Tools
- How Accurate Is Semrush?
Semrush Pricing: FAQs
How much does Semrush cost?
Semrush’s pricing starts from $129/month for Pro. The two other plans to choose from are Guru and Business.
Is Semrush worth the Money?
Yes, given the suite of tools that Semrush provides, paying for one of its packages is a great investment. You can do keyword research, analyze competitors, do SEO audits, and more in one tool.
Can I use Semrush for free?
Yes, you can use Semrush for free. However, it comes with limits such that you can’t access all the functions and can only make 10 daily requests.
Conclusion: Which Plan Should You Choose?
Now that you know about Semrush’s pricing plans and what each has to offer, it’s time to decide. Each plan suits a specific type of person and their needs.
Pro is good for newbie SEO users and those with a limited budget. Guru is best for more experienced SEO practitioners and teams (because you access more data).
Business, on the other hand, is a plan for enterprises and larger organizations. It has the most Semrush features and unlocks the limits on the Pro and Guru plans.
So where do you stand? Get your Semrush Pro or Guru trial today to test the features yourself!