Web Reseller Hosting Business

How to Start a Web Reseller Hosting Business in 2024

So you’re thinking about starting your own web hosting business? That’s an exciting venture to embark on. 

Reseller web hosting can be a very rewarding business venture because more and more people and businesses moving online every day. And so, the demand for reliable, affordable web hosting will only continue to grow. 

While it may seem daunting at first, starting your own hosting company is quite achievable if you are willing to put in the work. In this article, I’m going to outline the basic steps you need to take to get your new business off the ground.

Don’t worry – it’s not as complicated as it may seem. By following some simple best practices and leveraging the many resources available, you’ll be up and hosting websites in no time.

What Do I Need to Start Reseller Hosting?

Reseller web hosting is a bit different from actual web hosting since you don’t need much of the required infrastructure, including server hardware. The main difference with reselling is you leverage an existing hosting provider’s infrastructure rather than building your own.

Here are the key things you’ll need specifically to start a website reseller hosting business:

  • Upstream hosting provider: You’ll need to sign up as a reseller with an existing hosting company. This provides the servers, infrastructure, etc.
  • Control panel access: The provider should give you admin access to manage client accounts through cPanel, Plesk, or their system.
  • Hosting plans/pricing: Work with your provider to set up customized hosting packages to resell at different price points.
  • Website: Create a sales and support site to market your reseller hosting services.
  • Domain registration: Ability to register domains on behalf of clients.
  • Billing and support systems: You require tools to invoice clients, process payments, and provide support.
  • Technical skills: A few technical skills come in handy, such as proficiency in managing hosting control panels and troubleshooting issues.
  • Marketing: Drive traffic and signups through SEO, social media, partnerships, etc. 
  • Business registration: Register your reseller business as an LLC or other structure. 

How Does Reselling Hosting Work?

Your parent host is responsible for server maintenance, and you take care of your website. You create your hosting packages to resell. Then, you develop cPanel accounts for clients. You do all of this through a control panel called WHM.

Essentially, this panel (Web Host Manager) lets resellers create and manage their clients’ cPanel accounts. When shopping around for a parent host, it will pay off to purchase the best reseller hosting plan you can find. After that, you will get an activation email with your login details and a link to follow. Each reseller account that is activated includes the main cPanel account with reseller permissions, which has enabled WHM access as well. You can access the WHM panel and the cPanel with the same login information (username and password).

Steps to Create a Reseller Hosting Business

Follow these steps and you’ll be able to launch your new business in no time.

1. Choose the Right Hosting Provider

When choosing an upstream hosting provider for your reseller business, there are a few key things you’ll want to consider:

  • Infrastructure: Make sure they have reliable data centers, redundant power/cooling, and fast connectivity.
  • Control panel: Ease of use and features of the panel you’ll manage client sites through, like cPanel. Familiarity helps your support ability.
  • Plans and pricing: Do they offer flexible plans at price points you can resell at a profit? Are setup or transfer fees reasonable for your margins?
  • Support Quality: Try out their support through a test ticket. The responses should be fast, knowledgeable, and aim to truly resolve issues.
  • Tools and Integrations: Do they have APIs, billing plugins, or other tools to help you manage the reseller side of things?
  • Reputation: Look for proven uptime, security practices, and lack of major outages others have experienced.
  • Community: An active community forum can help supplement your own support capabilities.
  • Onboarding: How quick and easy is the signup and getting started process with them? 

Doing thorough due diligence on these types of factors will help you choose a provider best suited to your reselling backend.

2. Develop a Well-Structured Business Plan

When starting your website hosting reseller business, developing a solid business plan is crucial for laying the foundation for long-term success. Here are a few things to focus on when putting together your plan:

  • Market research: Analyze the hosting industry trends, identify your target customer personas, and scope out the competition. This will help focus your offering.
  • Company overview: Define your company mission, vision, and high-level strategy for how you will operate the business model.
  • Products and services: Detail the specific hosting plans and add-on services you will resell to clients. Make sure to highlight the key benefits.
  • Operational plan: Map out the day-to-day operations like technical support workflows, order fulfillment, client management processes, etc.
  • Management team: Outline the roles and responsibilities of any key staff or contractors involved in running things.
  • Marketing strategy: Lay out how you will attract new customers through specific tactics like SEO, social media, partnerships, paid ads, and more.
  • Financial projections: Create 3 to 5-year income statements, balance sheets, and cash flow forecasts based on realistic sales assumptions.
  • Funding requirements: Identify startup and ongoing capital needs, and planned sources of funding whether personal investment or outside financing.
  • Risk assessment: Anticipate potential challenges and have contingency plans to mitigate threats to the business. 

A comprehensive business plan not only serves as a roadmap for your business but also helps attract investors and partners by showcasing the viability and potential of your web hosting business.

3. Complete the Legal and Administrative Framework for Your Web Hosting Reseller Business

You’ll need to legally establish your business entity. Decide whether to operate as a sole proprietorship, partnership, LLC, or corporation. Research the pros and cons of each structure as it relates to your liability protection and tax obligations. 

Once you’ve selected the right entity type, file the necessary formation documents with your state. This could involve submitting articles of organization or incorporation paperwork along with applicable fees. Acquire an Employer Identification Number from the IRS as well.

Develop an operating agreement if you have partners or members. This defines roles, ownership shares, exit clauses, and more. Also, create a shareholder agreement if operating as a corporation. 

Open a business bank account separate from your personal finances. This keeps everything organized and makes tax time simpler. 

Also, check local laws regarding any licenses or permits required. You may need to collect sales tax depending on your state. Consider obtaining an annual business license too. 

You can have an attorney draft contracts for your customers, contractors, and any other vendors involved to protect both parties legally. Another thing is to consult an accountant to ensure compliance with small business tax requirements like income, payroll, and self-employment taxes.  

Put processes in place for bookkeeping, invoicing, and regular financial reporting. Use accounting software to simplify record keeping. You can also register applicable copyrights, trademarks, and domain names to safeguard your intellectual property.

4. Tailor Your Hosting Packages

Creating hosting packages for users is the next and most crucial step. You must name the packages and set their parameters and feature list. Speaking of cPanel, you can create lists from the “Feature Manager” option in the left sidebar of the panel. You can also edit the list from here or delete a previous, no longer effective list.

This feature also lets you choose which cPanel sections your clients will see. For instance, you can disable most features and show only email-related ones if your plans are limited to using email only. While this may seem overly limiting, it has the advantage of increased intuitiveness because the panel has a manageable number of features.

It’s best practice to leave almost all options enabled when offering a hosting package. These settings can be adjusted as you go along. The last step is to set up billing.

5. Establish a Brand and Online Presence

To start this step, the first step is creating your company website. This is the primary marketing and sales tool that introduces potential clients to your brand and services.

Make sure the site is easy to navigate, visually appealing, and packed with helpful content. Showcase your hosting plans, pricing, features, and sign-up process clearly, and include testimonials or case studies to build trust. 

With the website established, you’ll want to start optimizing it for search engines. Search is how many people will discover your business online.

Conduct keyword research to identify relevant terms, then strategically include those keywords naturally throughout your pages and content. Get the site indexed by Google and other search engines quickly by submitting a sitemap.

Social media is another powerful free marketing channel to leverage. Create profiles for your business on platforms like Facebook, Twitter, and LinkedIn. Engage with your target audience by posting valuable hosting industry updates and answers to common questions.

You can drive traffic back to your site with links in posts and boosted posts for paid reach. Respond promptly to any comments or messages.

In addition to your owned online properties, look for partnership opportunities. Contact relevant hosting bloggers, YouTubers, and forum communities about featuring your business as a sponsor or recommended vendor. Guest blogging on authority sites allows you to build links and exposure.

6. Provide Customer Support

You will be responsible for customer service and support, which is available on different levels. If a client gets in touch to find out how to build a database, you can explain how to do it from cPanel.

The issue can be more complex. For instance, there is a thorny server problem that you don’t know how to solve. Maybe your site has gone offline. In this case, open a support ticket on the parent hosting provider’s system to get an answer to the problem.

In other words, there are tiers of support, and you can choose which ones to cover. If your technical knowledge is limited, you can answer the most straightforward questions. You can mediate the request when you don’t know how to help.

It won’t matter to your customers as long as their issues are resolved promptly. They do not need to know you are reselling hosting.

Exceptional customer support and retention strategies are crucial for sustaining long-term relationships. Setting up support channels, enhancing customer experience, and introducing loyalty programs are discussed in this section.

7. Stay Up-to-Date with Industry Trends

It’s important to regularly follow industry publications and websites to keep tabs on emerging trends. Sign up for hosting industry newsletters, join online forums and groups, and attend virtual or in-person conferences when possible.

By learning about new hosting solutions, technologies, and security best practices, you can identify ways to enhance your offerings. For example, you may decide to expand your cloud hosting plans or zero-emission hosting options based on growing customer interest.

Another effective way to keep learning is through hosting industry associations. Groups like ICANN provide valuable insight into regulatory changes and initiatives that could impact web hosting providers.

Following technology leaders on social media platforms is also insightful, as many openly share their strategic visions and product roadmaps. If you stay on top of trends, you can spot potential threats to your business model and make necessary adjustments in advance.


Starting your own web hosting reseller venture takes effort, but the rewards can be well worth it. It requires a strategic approach, focusing on market understanding, technology selection, pricing, and marketing.

Most importantly, deliver exceptional support and value to your clients. Treat each customer with care, resolve issues promptly, and go above and beyond their expectations.

By prioritizing excellent service and solutions, you’ll gain loyal customers and positive word-of-mouth marketing over time. Remember, run your business with integrity and focus on truly understanding your niche’s needs.

If you approach reselling hosting services with passion, dedication to learning, and a commitment to great customer care, your new venture has strong potential for growth and prosperity. Now get out there and start sharing your hosting solutions with the world!

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